U of O Brand Awareness Campaign Case Study
Date and Time
Wednesday Jan 14, 2015
11:45 AM - 1:00 PM PST
Location
Valley River Inn 1000 Valley River Way Eugene, OR 97402
Fees/Admission
Members: $20 Non-Members: $40 Students: $15 (with ID)
Website
http://emeraldmarketingassociation.com/EventCalendar/DisplayEvent/21583080-91cc-41f9-8e3b-d136043250
Contact Information
Leah Rosin
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Description
The UO has an exciting story to tell. At the beginning of the year, the University of Oregon is launching a new effort to creatively tell its story on the national stage. Getting to the heart of UO's identity involved hundreds of interviews, extensive statewide research and a lot of creativity. Tim Clevenger, Associate VP for Communications, Marketing, and Brand Management, will share this campaign with you and discuss what it looks like when a public institution of UO's size endeavors to examine and share its roots, future, and core identity.
