Experiential Every Day: What is Experiential Marketing & How Can You Use It for

Description

Experiential marketing is a growing trend in the marketing industry; in a recent survey, 79% of companies said they invest more in it every year. What is experiential marketing and why is it growing so fast? (Hint: It's because it's effective.) What do you need to do to plan an experiential marketing experience for your company? Even if you don't plan to use "event marketing" to publicize your company this year, what tenants of experiential marketing can you use in your everyday marketing efforts? Sophia McDonald Bennett is a freelance writer, editor and marketing consultant in Eugene. Her work has been published in over two dozen publications and websites, including the blog of a nationally-known experiential marketing firm. A former event planner and nonprofit professional, Sophia will bring a bundle of experience, knowledge and energy to this presentation. Please note, this program is planned to conclude by 1:30, which is a half-hour longer than our typical presentations. Please plan to stay longer if you can. Do come anyway, even if you must leave earlier. Do you work at a nonprofit organization? Attend this event at EMA Member rates. This month, we're giving back to organizations that help our community. This event will be useful tor anyone who organizes and promotes live events, and we know many organizations use experiences and events for fundraising and engagement. To take advantage of this offer, simply select the Pay at the Door option when you register. When you arrive at the event, please have some type of ID for verification, such as a business card with your name and the organization name. You'll be able to attend for our member rate of $20 — for this event only. Bring a coworker, or six!